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Toplam kayıt 9, listelenen: 1-9
Data mining-based evaluating the customer satisfaction for the mobile applications: An analysis on Turkish banking sector by using IT2 fuzzy dematel
(IGI Global, 2019)
The aim of this study is to evaluate the customer satisfaction for mobile applications in the Turkish banking industry. For this purpose, the last 500 customer comments of 24 different Turkish deposit banks' mobile ...
SERVQUAL-Based performance analysis of agricultural financing in E-banking industry: An evaluation by IT2 fuzzy decision-making model
(IGI Global, 2019)
The aim of the study is to measure the effectiveness of commercial banks in the agricultural financing in Turkey. For this purpose, 10 different criteria are identified based on five different SERVQUAL perspectives. Moreover, ...
Kano-based measurement of customer expectations in retail service industry using IT2 Dematel-Qualiflex
(IGI Global, 2019)
This study aims to analyze customer expectations in European retail banking industry. For this purpose, five different criteria are identified. Furthermore, IT2 FDEMATEL approach is used to weight these criteria. In addition, ...
Analysis of the customer- based efficiency at workplace for tourism industry using house of quality
(IGI Global, 2019)
The aim of the study is to evaluate the customer expectations and workplace efficiency of tourism industry in the competitive market environment. For this purpose, house of quality is applied to measure the relative ...
Evaluating the gender effect in the banking performance: An ownership-based analysis in Turkish banking sector
(Peter Lang AG, 2019)
The aim of this study is to evaluate the gender effect in the banking performance. Within this scope, annual data belonging to 15 Turkish deposit banks for the period of 2002-2016 is analyzed by using Dumitrescu-Hurlin ...
Analyzing the possibility of violent conflict in the middle east economies using determinants of global conflict risk index with an integrated fuzzy multicriteria decision making model
(Emerald Group Publishing Ltd., 2019)
The purpose of the study is to analyze the risk of violent conflict with the global conflict risk factors in the Middle East economies by using an integrated fuzzy decision approach. For this purpose, five different ...
Defining the strategic impact-relation map for the innovative investments based on IT2 Fuzzy DEMATEL: Evidence from the European Tourism Sector
(IGI Global, 2019)
The purpose of the study is to construct the strategic impact-relation map for the innovative tourism investments. For this aim, a set of the criteria defining the innovative investment alternatives in the tourism industry ...
Innovative call center applications focused on financial marketing in the Turkish banking sector
(IGI Global, 2019)
As a result of globalization, call centers of banks that develop rapidly by the virtue of the technology become an important unit which brings first contact with customers. Nowadays, call centers not only give support to ...
PESTEL analysis-based evaluation of marketing strategies in the European banking sector: An application with IT2 Fuzzy DEMATEL
(IGI Global, 2019)
This chapter evaluates the marketing strategies in European banking sector. In this context, six dimensions of PESTEL analysis (politic, economic, sociological, technologic, environmental, and legal) are taken into the ...