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Toplam kayıt 2, listelenen: 1-2
IT2-based multidimensional evaluation approach to the signaling: Investors’ priorities for the emerging industries
(Springer, 2020)
Grounded in the signaling theory, the study aims to develop a model for evaluation of emerging industries. The integrated method is proposed to evaluate the emerging industries with DANP (DEMATEL-based Analytic Network ...
Using the fuzzy multicriteria decision making approach to evaluate brand equity: A study of privatized firms
(Emerald Group Publishing, 2020)
Purpose: The purpose of this paper is to present a multidimensional evaluation of brand equity performance incorporating dimensions adopted from the balance scorecard (BSC) approach to business performance. Design/method ...