Ara
Toplam kayıt 3, listelenen: 1-3
Determining influencing factors of currency exchange rate for decision making in global economy using MARS method
(IGI Global, 2017)
The aim of this study is to identify the determinants of US Dollar/Turkish Lira currency exchange rate for strategic decision making in the global economy. Within this scope, quarterly data for the period between 1988:1 ...
Evaluation of brand equity using balanced scorecard: Evidence from privatized Turkish firms
(Future Academy Ltd, 2017)
Recent studies generally approach brand equity from a consumer oriented paradigm. Based on previous researches, the aim of this paper is to evaluate brand equity by a multidimensional perspective based on balanced scorecard ...
Balanced scorecard based performance measurement of European airlines using a hybrid multicriteria decision making approach under the fuzzy environment
(Elsevier Sci Ltd, 2017)
The purpose of this study is to evaluate the performance of the European airlines, using a balanced scorecard perspective. Within this scope, a hybrid multi-criteria approach was used by combining the Fuzzy DEMATEL, Fuzzy ...