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Investigating the economic vulnerability factors of emerging markets after the global financial crisis of 2008 with a hybrid multi-criteria decision-making approach
(IGI Global, 2018)
The latest global financial crisis and its effects on emerging economies engaged researchers' attention to the relationship between economic vulnerability factors and financial crisis. Especially, infrastructure and ...
E-Trading decision making: An integrated digital marketing approach with theory and cases
(IGI Global, 2019)
Electronic trade has a key role for today's companies with help of technology affecting marketing environment. The emergence of the Internet has led to huge changes in both the production and strategy channels and the ...
Analysis of the customer- based efficiency at workplace for tourism industry using house of quality
(IGI Global, 2019)
The aim of the study is to evaluate the customer expectations and workplace efficiency of tourism industry in the competitive market environment. For this purpose, house of quality is applied to measure the relative ...