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Balanced scorecard-based analysis of customer expectations for cosmetology services: A hybrid decision modeling approach
(Taylor and Francis Ltd., 2020)
The goal of this study is to analyze and characterize customer expectations in the cosmetics sector. Within this framework, first, the extant literature is reviewed, and 12 most prominent performance measurement criteria ...
An integrated stochastic fuzzy MCDM approach to the balanced scorecard-based service evaluation
(Elsevier B.V., 2019)
The purpose of the study is to analyse the balanced scorecard (BSC)-based evaluation of the new service development (NSD) in Turkish banking sector. The proposed model includes fuzzy ANP (FANP), Monte Carlo Simulation, ...