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Toplam kayıt 97, listelenen: 91-97
Innovative call center applications focused on financial marketing in the Turkish banking sector
(IGI Global, 2019)
As a result of globalization, call centers of banks that develop rapidly by the virtue of the technology become an important unit which brings first contact with customers. Nowadays, call centers not only give support to ...
Evaluation of customer expectations-based new product and service development process: An analysis for the Turkish banking sector
(IGI Global, 2019)
This chapter analyzed customer expectations-based new product and service development process in banking sector for the Turkish banking sector. In-depth interview technique was used. Four dimensions (finance, technology, ...
Using smart contracts via blockchain technology for effective cost management in health services
(Springer Science and Business Media Deutschland GmbH, 2019)
Societies evolved towards a knowledge-based construct with technology by providing a change in the methods of traditional production and service presentation. In today’s information societies, digital technologies enable ...
PESTEL analysis-based evaluation of marketing strategies in the European banking sector: An application with IT2 Fuzzy DEMATEL
(IGI Global, 2019)
This chapter evaluates the marketing strategies in European banking sector. In this context, six dimensions of PESTEL analysis (politic, economic, sociological, technologic, environmental, and legal) are taken into the ...
The importance of ethics and corporate social responsibility in financial markets: A literature review and recommendations for ethical and Islamic banking
(IGI Global, 2019)
This chapter mainly focuses on the literature about the relationship between ethics, corporate social responsibility, and financial markets, which is broad and diverse as well as multi-disciplined. Some are concerned only ...
Role of agility in the banking sector in competitive globalization era: Evidence from the Turkish banking sector
(IGI Global, 2019)
In today's rapidly changing market conditions, organizations need to be agile to gain a competitive market advantage. This chapter details the key points required for agility. Although there has been ongoing discussion ...
Measuring financial literacy of the housewife to generate marketing strategies
(IGI Global, 2019)
This chapter evaluates the financial literacy of the housewife by analyzing a survey of a minimum of 204 housewives in Turkey. Findings from the 25 questions of the survey show housewives in Turkey generally have Turkish ...