Ara
Toplam kayıt 25, listelenen: 11-20
Financial implications of relationship marketing in airline business
(IGI Global, 2018)
Relationship marketing promises a change from vendor, product and price centered marketing concept to a new people, long-term relationships and value centered marketing concept for airline companies in search of a messiah ...
Price determination in public offering and evaluation methods
(IGI Global, 2017)
The latest financial situation in capital markets in advanced economies, emerging markets, and the Euro zone illustrates that volatility and risks related to global economic activity and global financial markets have impact ...
Global business strategies in crisis strategic thinking and development preface
(Springer International Publishing Ag, 2017)
The latest economic turmoil with its reflections on business performance forced top managers to develop effective business strategies in order to boost effiency at company level. The latest global financial crisis also ...
Data mining-based evaluating the customer satisfaction for the mobile applications: An analysis on Turkish banking sector by using IT2 fuzzy dematel
(IGI Global, 2019)
The aim of this study is to evaluate the customer satisfaction for mobile applications in the Turkish banking industry. For this purpose, the last 500 customer comments of 24 different Turkish deposit banks' mobile ...
SERVQUAL-Based performance analysis of agricultural financing in E-banking industry: An evaluation by IT2 fuzzy decision-making model
(IGI Global, 2019)
The aim of the study is to measure the effectiveness of commercial banks in the agricultural financing in Turkey. For this purpose, 10 different criteria are identified based on five different SERVQUAL perspectives. Moreover, ...
Kano-based measurement of customer expectations in retail service industry using IT2 Dematel-Qualiflex
(IGI Global, 2019)
This study aims to analyze customer expectations in European retail banking industry. For this purpose, five different criteria are identified. Furthermore, IT2 FDEMATEL approach is used to weight these criteria. In addition, ...
Analysis of the customer- based efficiency at workplace for tourism industry using house of quality
(IGI Global, 2019)
The aim of the study is to evaluate the customer expectations and workplace efficiency of tourism industry in the competitive market environment. For this purpose, house of quality is applied to measure the relative ...
An assessment on inflation risk and its effects on business operations
(IGI Global, 2015)
The latest economic crisis in the world affected business operations and decision making process at management rank. One of the major components of financial system is business organizations within the financial environment, ...
Evaluating the gender effect in the banking performance: An ownership-based analysis in Turkish banking sector
(Peter Lang AG, 2019)
The aim of this study is to evaluate the gender effect in the banking performance. Within this scope, annual data belonging to 15 Turkish deposit banks for the period of 2002-2016 is analyzed by using Dumitrescu-Hurlin ...