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Global financial crisis and Its ramifications on capital markets opportunities and threats in volatile economic conditions preface
(Springer International Publishing AG, 2017)
The latest global financial crisis and its ramifications on capital markets have led to a growing attention on investment decisions in emerging markets. During the year, doubts related to the debt crisis in the Euro zone ...
Innovative call center applications focused on financial marketing in the Turkish banking sector
(IGI Global, 2019)
As a result of globalization, call centers of banks that develop rapidly by the virtue of the technology become an important unit which brings first contact with customers. Nowadays, call centers not only give support to ...
Handbook of research on decision-making techniques in financial marketing
(IGI Global, 2019)
Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the ...
PESTEL analysis-based evaluation of marketing strategies in the European banking sector: An application with IT2 Fuzzy DEMATEL
(IGI Global, 2019)
This chapter evaluates the marketing strategies in European banking sector. In this context, six dimensions of PESTEL analysis (politic, economic, sociological, technologic, environmental, and legal) are taken into the ...