Yazar "Aydın, Gökhan" için Makale Koleksiyonu listeleme
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How to engage consumers through effective social media use-guidelines for consumer goods companies from an emerging market
Aydın, Gökhan; Uray, Nimet; Silahtaroğlu, Gökhan (Universidad de Talca, 2021)This study aims to establish actionable guidelines and provide strategic insights as a means of increasing the social media effectiveness of consumer brands. Post-related factors in addition to the contextual and temporal ... -
Insights into mobile health application market via a content analysis of marketplace data with machine learning
Aydın, Gökhan; Silahtaroğlu, Gökhan (Public Library of Science, 2021)Background Despite the benefits offered by an abundance of health applications promoted on app marketplaces (e.g., Google Play Store), the wide adoption of mobile health and e-health apps is yet to come. Objective This ...