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Analysis of digital marketing strategies of deposit banks in Turkey via text mining twitter posts
(Springer, 2020)
In today’s world, marketing activities of organizations through social media have become extremely important. While earlier marketing campaigns of organizations were provided through television advertisements and posters, ...
Robot process automation (RPA) and its future
(IGI Global, 2021)
Many software automation techniques have been developed in the last decade to cut down cost, improve customer satisfaction, and reduce errors. Robotic process automation (RPA) has become increasingly popular recently. RPA ...
Recent applications of data mining in medical diagnosis and prediction
(Elsevier, 2022)
Big data has been used in the health sector to improve the quality of life, predict epidemics, cure diseases, and avoid preventable deaths, beyond increasing profits or reducing the burden of excess labor. Data sources in ...
Analysis of customer churn in the banking industry using data mining
(2022)
Today, banks have a very important place in the great economic environments of countries. As in every sector, there are many competitors and a great competitive environment in the banking field. Especially individual ...
RPA in energy and utilities
(Springer Science and Business Media Deutschland GmbH, 2021)
Robotic Process Automation (RPA) is an effective technology that uses software robots that typically mimic an employee to automate everyday tasks. These tasks are often related to the business processes of the E&U companies ...
How will metaverse and ai change traditional marketing techniques?
(IGI Global, 2023)
The development of technology has transformed the process of product development and customer relationship building. It shows impressive results in deep learning and AI applications. Companies can see farther and make ...