Yazar "Aytaç, Ömer Berkay" için Kitap Bölümü Koleksiyonu listeleme
-
Analysis of digital marketing strategies of deposit banks in Turkey via text mining twitter posts
Aytaç, Ömer Berkay; Silahtaroğlu, Gökhan; Doğuç, Özge (Springer, 2020)In today’s world, marketing activities of organizations through social media have become extremely important. While earlier marketing campaigns of organizations were provided through television advertisements and posters, ...