ORCID "0000-0002-5971-9218" Kitap Bölümü Koleksiyonu için listeleme
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Analysis of customer churn in the banking industry using data mining
Doğuç, Özge (2022)Today, banks have a very important place in the great economic environments of countries. As in every sector, there are many competitors and a great competitive environment in the banking field. Especially individual ... -
Analysis of digital marketing strategies of deposit banks in Turkey via text mining twitter posts
Aytaç, Ömer Berkay; Silahtaroğlu, Gökhan; Doğuç, Özge (Springer, 2020)In today’s world, marketing activities of organizations through social media have become extremely important. While earlier marketing campaigns of organizations were provided through television advertisements and posters, ... -
How will metaverse and ai change traditional marketing techniques?
Doğuç, Özge (IGI Global, 2023)The development of technology has transformed the process of product development and customer relationship building. It shows impressive results in deep learning and AI applications. Companies can see farther and make ... -
Recent applications of data mining in medical diagnosis and prediction
Doğuç, Özge; Canbolat, Zehra Nur; Silahtaroğlu, Gökhan (Elsevier, 2022)Big data has been used in the health sector to improve the quality of life, predict epidemics, cure diseases, and avoid preventable deaths, beyond increasing profits or reducing the burden of excess labor. Data sources in ... -
Robot process automation (RPA) and its future
Doğuç, Özge (IGI Global, 2021)Many software automation techniques have been developed in the last decade to cut down cost, improve customer satisfaction, and reduce errors. Robotic process automation (RPA) has become increasingly popular recently. RPA ... -
Robotic Process Automation (RPA) applications in COVID-19
Doğuç, Özge (Springer Science and Business Media Deutschland GmbH, 2021)The COVID-19 pandemic took the entire world by surprise. Governments and companies hastily implemented measures to protect public health as well as the countries’ economies. Many companies had to close their offices and ... -
RPA in energy and utilities
Doğuç, Özge (Springer Science and Business Media Deutschland GmbH, 2021)Robotic Process Automation (RPA) is an effective technology that uses software robots that typically mimic an employee to automate everyday tasks. These tasks are often related to the business processes of the E&U companies ...