Browsing Kitap Bölümü Koleksiyonu by Author "Aytaç, Ömer Berkay"
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Analysis of digital marketing strategies of deposit banks in Turkey via text mining twitter posts
Aytaç, Ömer Berkay; Silahtaroğlu, Gökhan; Doğuç, Özge (Springer, 2020)In today’s world, marketing activities of organizations through social media have become extremely important. While earlier marketing campaigns of organizations were provided through television advertisements and posters, ...