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Analysis and prediction of e-customers' behavior by mining clickstream data
In a regular retail shop the behavior of customers may yield a lot to the shop assistant. However, when it comes to online shopping it is not possible to see and analyze customer behavior such as facial mimics, products ...
Using or not using business ıntelligence and big data for strategic management: An empirical study based on interviews with executives in various sectors
(Elsevier Science, 2016)
Information Technology being an inevitable part of our lives changes the way of doing business every five or eight years. This known as technological cycle. The technology we use today becomes obsolete in several years’ ...