Yazar "Emir, Şenol" için Makale Koleksiyonu listeleme
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Analysis of service innovation performance in Turkish banking sector using a combining method of fuzzy mcdm and text mining
Dinçer, Hasan; Yüksel, Serhat; Emir, Şenol (Kyrgyz-Turkish Manas University, 2018)The purpose of the study is to examine the effecting factors for new service development capabilities in Turkish banking sector and to evaluate the performance of the banks in listed BIST based on the service innovation ... -
Using the fuzzy multicriteria decision making approach to evaluate brand equity: A study of privatized firms
Dinçer, Hasan; Bozaykut-Bük, Tuba; Emir, Şenol; Yüksel, Serhat; Ashill, Nicholas (Emerald Group Publishing, 2020)Purpose: The purpose of this paper is to present a multidimensional evaluation of brand equity performance incorporating dimensions adopted from the balance scorecard (BSC) approach to business performance. Design/method ...