Browsing Makale Koleksiyonu by Subject "Blue Ocean Strategy"
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Innovative capacity-based approach to blue ocean strategies of family firms: An IT2 fuzzy hybrid decision-making analysis for potential investors
(IOS Press, 2019)The study aims to measure the weights of innovative capacity and rank the blue ocean strategies for the family firms under the fuzzy environment. A hybrid decision making approach is proposed by considering IT2 (interval ...