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Toplam kayıt 17, listelenen: 11-17
Defining the strategic impact-relation map for the innovative investments based on IT2 Fuzzy DEMATEL: Evidence from the European Tourism Sector
(IGI Global, 2019)
The purpose of the study is to construct the strategic impact-relation map for the innovative tourism investments. For this aim, a set of the criteria defining the innovative investment alternatives in the tourism industry ...
Evaluating the importance of behavioral finance in the financial marketing area: An analysis of turkish academic studies
(IGI Global, 2019)
This chapter investigates the thesis in Turkey written in the field of behavioral finance. An important objective is to guide the relevant researchers who are missing in the fields in the literature. For this purpose, 60 ...
Innovative call center applications focused on financial marketing in the Turkish banking sector
(IGI Global, 2019)
As a result of globalization, call centers of banks that develop rapidly by the virtue of the technology become an important unit which brings first contact with customers. Nowadays, call centers not only give support to ...
Evaluation of customer expectations-based new product and service development process: An analysis for the Turkish banking sector
(IGI Global, 2019)
This chapter analyzed customer expectations-based new product and service development process in banking sector for the Turkish banking sector. In-depth interview technique was used. Four dimensions (finance, technology, ...
Using smart contracts via blockchain technology for effective cost management in health services
(Springer Science and Business Media Deutschland GmbH, 2019)
Societies evolved towards a knowledge-based construct with technology by providing a change in the methods of traditional production and service presentation. In today’s information societies, digital technologies enable ...
PESTEL analysis-based evaluation of marketing strategies in the European banking sector: An application with IT2 Fuzzy DEMATEL
(IGI Global, 2019)
This chapter evaluates the marketing strategies in European banking sector. In this context, six dimensions of PESTEL analysis (politic, economic, sociological, technologic, environmental, and legal) are taken into the ...
The importance of ethics and corporate social responsibility in financial markets: A literature review and recommendations for ethical and Islamic banking
(IGI Global, 2019)
This chapter mainly focuses on the literature about the relationship between ethics, corporate social responsibility, and financial markets, which is broad and diverse as well as multi-disciplined. Some are concerned only ...