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Evaluating the importance of behavioral finance in the financial marketing area: An analysis of turkish academic studies
(IGI Global, 2019)
This chapter investigates the thesis in Turkey written in the field of behavioral finance. An important objective is to guide the relevant researchers who are missing in the fields in the literature. For this purpose, 60 ...
Innovative call center applications focused on financial marketing in the Turkish banking sector
(IGI Global, 2019)
As a result of globalization, call centers of banks that develop rapidly by the virtue of the technology become an important unit which brings first contact with customers. Nowadays, call centers not only give support to ...