Browsing Kitap Bölümü Koleksiyonu by Subject "Mobile Applications"

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Data mining-based evaluating the customer satisfaction for the mobile applications: An analysis on Turkish banking sector by using IT2 fuzzy dematel

Dinçer, Hasan; Yüksel, Serhat; Canbolat, Zehra Nur; Pınarbaşı, Fatih (IGI Global, 2019)

The aim of this study is to evaluate the customer satisfaction for mobile applications in the Turkish banking industry. For this purpose, the last 500 customer comments of 24 different Turkish deposit banks' mobile ...