Browsing Kitap Bölümü Koleksiyonu by Subject "Marketing Strategies"

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PESTEL analysis-based evaluation of marketing strategies in the European banking sector: An application with IT2 Fuzzy DEMATEL

Dinçer, Hasan; Pınarbaşı, Fatih (IGI Global, 2019)

This chapter evaluates the marketing strategies in European banking sector. In this context, six dimensions of PESTEL analysis (politic, economic, sociological, technologic, environmental, and legal) are taken into the ...