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Evaluation of brand equity using balanced scorecard: Evidence from privatized Turkish firms
(Future Academy Ltd, 2017)
Recent studies generally approach brand equity from a consumer oriented paradigm. Based on previous researches, the aim of this paper is to evaluate brand equity by a multidimensional perspective based on balanced scorecard ...
Relationship and impact of the value creation model on fintech and digital bank collaborations in indonesia
(Institute of Electrical and Electronics Engineers Inc., 2023)
Fintech has experienced rapid growth and has the potential to revolutionize the financial services industry. The penetration of digital technologies in the financial sector has led to the emergence of digital banks, which ...