ORCID "0000-0003-0887-5963" Bildiri Koleksiyonu için listeleme
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Evaluation of brand equity using balanced scorecard: Evidence from privatized Turkish firms
Dinçer, Hasan; Bozaykut Bük, Tuba (Future Academy Ltd, 2017)Recent studies generally approach brand equity from a consumer oriented paradigm. Based on previous researches, the aim of this paper is to evaluate brand equity by a multidimensional perspective based on balanced scorecard ...