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Social media engagement and organic post effectiveness: A roadmap for increasing the effectiveness of social media use in hospitality industry
(Routledge Journals, Taylor & Francis Ltd, 2020)
The present study assessed the social media use behavior of luxury hospitality facilities and offers suggestions to improve organic post effectiveness. All five-star tourism facilities operating in Turkey were incorporated ...
Role of personalization in shaping attitudes towards social media ads
(Igi Global, 2018)
The present article aims to understand attitudes towards social media ads, one of the most recent and rapidly growing forms of digital advertisements. So far, little attention has been paid in developing countries to the ...
Effect of demographics on use intention of gamified systems
(IGI Global, 2018)
Gamification has become an influential term in diverse fields ranging from education to systems development and marketing. The recent intensifying emphasis is attributable to enabling technologies and successful practical ...