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Pricing and reimbursement of generic pharmaceuticals in Turkey: Evaluation of hypertension drugs from 2007 to 2013
(Elsevier Sci Ltd, 2018)
Purpose: This study was designed to examine the effects of drug pricing and reimbursement politics on drug expenditures from January 2007 to September 2013, with a focus on internal reference pricing in Turkey. Method: ...
Role of personalization in shaping attitudes towards social media ads
(Igi Global, 2018)
The present article aims to understand attitudes towards social media ads, one of the most recent and rapidly growing forms of digital advertisements. So far, little attention has been paid in developing countries to the ...
Effect of demographics on use intention of gamified systems
(IGI Global, 2018)
Gamification has become an influential term in diverse fields ranging from education to systems development and marketing. The recent intensifying emphasis is attributable to enabling technologies and successful practical ...