Konu "Social Commerce" için Makale Koleksiyonu listeleme
Toplam kayıt 2, listelenen: 1-2
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Do personality traits and shopping motivations affect social commerce adoption intentions? Evidence from an emerging market
(Taylor & Francis, 2019)Social commerce has become a hot topic since the beginning of Web 2.0 era; however, relevant research is scarce in emerging economies. This study aims to fill this research gap and answer the main research question of ?what ... -
Examining social commerce intentions through the uses and gratifications theory
(IGI Global, 2019)Changes in consumer behavior enabled by social networking technologies is leading to a transformation in e-commerce. Consumers' use of social media sites and relevant technologies for different aspects of shopping has ...