Yayıncı "IGI Global" Makale Koleksiyonu için listeleme
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Effect of demographics on use intention of gamified systems
(IGI Global, 2018)Gamification has become an influential term in diverse fields ranging from education to systems development and marketing. The recent intensifying emphasis is attributable to enabling technologies and successful practical ... -
Examining social commerce intentions through the uses and gratifications theory
(IGI Global, 2019)Changes in consumer behavior enabled by social networking technologies is leading to a transformation in e-commerce. Consumers' use of social media sites and relevant technologies for different aspects of shopping has ...