Yayıncı "IGI Global" Kitap Bölümü Koleksiyonu için listeleme
Toplam kayıt 7, listelenen: 1-7
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Cultural effects of global businesses and multinational businesses: Localization versus globalization - middle-point cultural hybridization
(IGI Global, 2019)The concept of globalization is a process in which countries, cultures, organizational cultures, and even organizational structures converge with each other and a single standard point of view in the world emerges, and it ... -
Examining social commerce intentions through the uses and gratifications theory
(IGI Global, 2021)Changes in consumer behavior enabled by social networking technologies is leading to a transformation in e-commerce. Consumers' use of social media sites and relevant technologies for different aspects of shopping has ... -
Improving health and efficiency with strategic social media use in health organizations: A critical review of the status Quo
(IGI Global, 2021)The emergence of social networking systems as mainstream applications and an inherent element of daily life is a phenomenon observed throughout the world as the worldwide social media users exceeds 2.7 billion. Similar to ... -
Role of personalization in shaping attitudes towards social media ads
(IGI Global, 2021)The present article aims to understand attitudes towards social media ads, one of the most recent and rapidly growing forms of digital advertisements. So far, little attention has been paid in developing countries to the ... -
The role of small-scale wind turbines in increasing the competitiveness of hospitals
(IGI Global, 2023)Energy costs have become a very important problem for businesses, especially in recent years. As a result of these high costs, businesses may experience financial problems. If this situation cannot be managed effectively, ... -
SERVQUAL-based evaluation of service quality in Turkish health industry with fuzzy logic
(IGI Global, 2020)The aim of this study is to analyze the service quality in the Turkish health sector. In this context, a literature review is conducted, and 16 different criteria based on SERVQUAL are determined. Fuzzy DEMATEL method is ... -
Strategic pathway determination for a state hospital in terms of an integrated facility management system
(IGI Global, 2023)The purpose of this study is to develop strategies to provide effective, efficient, and patient safety facility management in a public hospital. Exploratory sequential mixed method research design was employed. Quantitative ...