Kurum Yazarı "Ergül, Gülcan" Uluslararası Ticaret ve Finans İçin Listeleme
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Evaluation of customer expectations-based new product and service development process: An analysis for the Turkish banking sector
Yüksel, Serhat; Ergül, Gülcan (IGI Global, 2019)This chapter analyzed customer expectations-based new product and service development process in banking sector for the Turkish banking sector. In-depth interview technique was used. Four dimensions (finance, technology, ...