ORCID "0000-0001-9005-0324" Uluslararası Ticaret ve Finans için listeleme
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Data mining-based evaluating the customer satisfaction for the mobile applications: An analysis on Turkish banking sector by using IT2 fuzzy dematel
Dinçer, Hasan; Yüksel, Serhat; Canbolat, Zehra Nur; Pınarbaşı, Fatih (IGI Global, 2019)The aim of this study is to evaluate the customer satisfaction for mobile applications in the Turkish banking industry. For this purpose, the last 500 customer comments of 24 different Turkish deposit banks' mobile ... -
Kano-based measurement of customer expectations in retail service industry using IT2 Dematel-Qualiflex
Dinçer, Hasan; Yüksel, Serhat; Pınarbaşı, Fatih (IGI Global, 2019)This study aims to analyze customer expectations in European retail banking industry. For this purpose, five different criteria are identified. Furthermore, IT2 FDEMATEL approach is used to weight these criteria. In addition, ... -
PESTEL analysis-based evaluation of marketing strategies in the European banking sector: An application with IT2 Fuzzy DEMATEL
Dinçer, Hasan; Pınarbaşı, Fatih (IGI Global, 2019)This chapter evaluates the marketing strategies in European banking sector. In this context, six dimensions of PESTEL analysis (politic, economic, sociological, technologic, environmental, and legal) are taken into the ... -
Risky financial assets in financial integration and the impacts of derivatives on banking returns
Dinçer, Hasan; Yüksel, Serhat; Pınarbaşı, Fatih; Alhan, Mehmet Ali (World Scientific Publishing Co., 2020)...