Now showing items 1-2 of 2
Factors affecting health tourism and international health-care facility choice
(Emerald Group Publishing Ltd., 2017)
Purpose: Health-care tourism has become a major industry in the past decade. Following the increasing activity in health-care tourism, the decision-making process of consumers in choosing an international health-care ...
A comparative study on attitudes towards SMS advertising and mobile application advertising
(Inderscience Enterprises Ltd, 2017)
The objective of the present study is to determine the major factors influencing consumers' attitudes towards two major types of mobile marketing activities: SMS advertising and mobile application advertising. It also ...