Now showing items 1-4 of 4
Factors affecting health tourism and international health-care facility choice
(Emerald Group Publishing Ltd., 2017)
Purpose: Health-care tourism has become a major industry in the past decade. Following the increasing activity in health-care tourism, the decision-making process of consumers in choosing an international health-care ...
A comparative study on attitudes towards SMS advertising and mobile application advertising
(Inderscience Enterprises Ltd, 2017)
The objective of the present study is to determine the major factors influencing consumers' attitudes towards two major types of mobile marketing activities: SMS advertising and mobile application advertising. It also ...
Social media and social isolation: An analysis on relational communication satisfaction
(Türk Kooperatifçilik Kurumu, 2019)
Communication technologies have brought about differences and changes in social habits, cultures, and forms of communication. The communication of the individual with his / her environment and with the world is often ...
Brand coolness in a competitive environment: An empirical study on starbucks Turkey
Brand-consumer relationship is a major area of research for many years and many aspects of brand related concepts have been studied in different contexts. As being one of the fundamental brand phenomenons, brand personality ...