Now showing items 1-2 of 2
A comparative study on attitudes towards SMS advertising and mobile application advertising
(Inderscience Enterprises Ltd, 2017)
The objective of the present study is to determine the major factors influencing consumers' attitudes towards two major types of mobile marketing activities: SMS advertising and mobile application advertising. It also ...
Brand coolness in a competitive environment: An empirical study on starbucks Turkey
Brand-consumer relationship is a major area of research for many years and many aspects of brand related concepts have been studied in different contexts. As being one of the fundamental brand phenomenons, brand personality ...