Browsing Halkla İlişkiler ve Reklamcılık by Language "eng"
Now showing items 1-9 of 9
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Brand coolness in a competitive environment: An empirical study on starbucks Turkey
(Springer, 2020)Brand-consumer relationship is a major area of research for many years and many aspects of brand related concepts have been studied in different contexts. As being one of the fundamental brand phenomenons, brand personality ... -
A comparative study on attitudes towards SMS advertising and mobile application advertising
(Inderscience Enterprises Ltd, 2017)The objective of the present study is to determine the major factors influencing consumers' attitudes towards two major types of mobile marketing activities: SMS advertising and mobile application advertising. It also ... -
Creating public opinion in digitalized renewable energy projects: The case of the Konya city
(Springer Science and Business Media Deutschland GmbH, 2023)Turkey has a rich climate diversity, and it is one of the countries that has developed in recent years renewable energy production. Renewable energy resources, which are among the elements that ensure the economic independence ... -
Environmental awareness in terms of public health: Corporate responsibilities
(Akdeniz Üniversitesi İletişim Fakültesi, 2021)Environmental issues are basically caused by limitless consumption of the environment by people to gain more together with the increasing population in the world as well as valuing their individual interests above the ... -
Factors affecting health tourism and international health-care facility choice
(Emerald Group Publishing Ltd., 2017)Purpose: Health-care tourism has become a major industry in the past decade. Following the increasing activity in health-care tourism, the decision-making process of consumers in choosing an international health-care ... -
Framing effects on renewable energy news
(Springer Science and Business Media Deutschland GmbH, 2023)The use and development of renewable energy technologies and sources have become a significant policy incentive in many countries across the globe. Promoting renewable energy was already instituted in most nations, but ... -
Social media and social isolation: An analysis on relational communication satisfaction
(Türk Kooperatifçilik Kurumu, 2019)Communication technologies have brought about differences and changes in social habits, cultures, and forms of communication. The communication of the individual with his / her environment and with the world is often ... -
Social reflections of renewable energy: Wind energy in Turkey
(Springer Science and Business Media Deutschland GmbH, 2022)The Renewable energy consumption is promoted nationally by various organizations and countries due to its environmentally friendly feature within the measures taken against the global climate crisis. Wind energy, which is ... -
Sustainability, corporate social responsibility and renewable energy: The key takeaways
(Springer Science and Business Media Deutschland GmbH, 2023)The world’s reliance on energy is growing. It is clear that the world’s economic growth approach from the Industrial Revolution to the present is no longer sustainable. The fact that the energy required in manufacturing ...
