Browsing Halkla İlişkiler ve Reklamcılık by Author "Aydın, Gökhan"

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A comparative study on attitudes towards SMS advertising and mobile application advertising

Aydın, Gökhan; Karamehmet, Bilge (Inderscience Enterprises Ltd, 2017)

The objective of the present study is to determine the major factors influencing consumers' attitudes towards two major types of mobile marketing activities: SMS advertising and mobile application advertising. It also ...
Factors affecting health tourism and international health-care facility choice

Aydın, Gökhan; Karamehmet, Bilge (Emerald Group Publishing Ltd., 2017)

Purpose: Health-care tourism has become a major industry in the past decade. Following the increasing activity in health-care tourism, the decision-making process of consumers in choosing an international health-care ...