Browsing Halkla İlişkiler ve Reklamcılık by Author "Pınarbaşı, Fatih"
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Brand coolness in a competitive environment: An empirical study on starbucks Turkey
Akyüz, Ayşen; Pınarbaşı, Fatih (Springer, 2020)Brand-consumer relationship is a major area of research for many years and many aspects of brand related concepts have been studied in different contexts. As being one of the fundamental brand phenomenons, brand personality ...