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Toplam kayıt 7, listelenen: 1-7
Improving health and efficiency with strategic social media use in health organizations: A critical review of the status Quo
(IGI Global, 2021)
The emergence of social networking systems as mainstream applications and an inherent element of daily life is a phenomenon observed throughout the world as the worldwide social media users exceeds 2.7 billion. Similar to ...
Role of personalization in shaping attitudes towards social media ads
(IGI Global, 2021)
The present article aims to understand attitudes towards social media ads, one of the most recent and rapidly growing forms of digital advertisements. So far, little attention has been paid in developing countries to the ...
Examining social commerce intentions through the uses and gratifications theory
(IGI Global, 2021)
Changes in consumer behavior enabled by social networking technologies is leading to a transformation in e-commerce. Consumers' use of social media sites and relevant technologies for different aspects of shopping has ...
Social media engagement and organic post effectiveness: A roadmap for increasing the effectiveness of social media use in hospitality industry
(Routledge Journals, Taylor & Francis Ltd, 2020)
The present study assessed the social media use behavior of luxury hospitality facilities and offers suggestions to improve organic post effectiveness. All five-star tourism facilities operating in Turkey were incorporated ...
Examining social commerce intentions through the uses and gratifications theory
(IGI Global, 2019)
Changes in consumer behavior enabled by social networking technologies is leading to a transformation in e-commerce. Consumers' use of social media sites and relevant technologies for different aspects of shopping has ...
Do personality traits and shopping motivations affect social commerce adoption intentions? Evidence from an emerging market
(Taylor & Francis, 2019)
Social commerce has become a hot topic since the beginning of Web 2.0 era; however, relevant research is scarce in emerging economies. This study aims to fill this research gap and answer the main research question of ?what ...
Health professionals’ perspective in the context of social media, paranoia, and working autonomy during the COVID-19 pandemic period
(AVES, 2023)
Objective: The purpose of this study is to reveal the views of health professionals on social media use, paranoia, and work autonomy during the COVID-19 pandemic. For this purpose, a questionnaire was applied to the ...