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Toplam kayıt 12, listelenen: 1-10
Dijital ekonomide teknoloji bağımlılığı ve çözüm önerileri
(Turkish Green Crescent Society, 2018)
Bu çalışmada dünya genelinde hızla benimsenen yeni teknolojilerinin yol açtığı teknoloji bağımlılığı ele alınmıştır. Çalışmada teknoloji bağımlılığının, dijital ekosistemin üzerine kurulduğu dikkat ekonomisinin doğal bir ...
Improving health and efficiency with strategic social media use in health organizations: A critical review of the status Quo
(IGI Global, 2021)
The emergence of social networking systems as mainstream applications and an inherent element of daily life is a phenomenon observed throughout the world as the worldwide social media users exceeds 2.7 billion. Similar to ...
Role of personalization in shaping attitudes towards social media ads
(IGI Global, 2021)
The present article aims to understand attitudes towards social media ads, one of the most recent and rapidly growing forms of digital advertisements. So far, little attention has been paid in developing countries to the ...
Examining social commerce intentions through the uses and gratifications theory
(IGI Global, 2021)
Changes in consumer behavior enabled by social networking technologies is leading to a transformation in e-commerce. Consumers' use of social media sites and relevant technologies for different aspects of shopping has ...
Insights into mobile health application market via a content analysis of marketplace data with machine learning
(Public Library of Science, 2021)
Background Despite the benefits offered by an abundance of health applications promoted on app marketplaces (e.g., Google Play Store), the wide adoption of mobile health and e-health apps is yet to come. Objective This ...
Social media engagement and organic post effectiveness: A roadmap for increasing the effectiveness of social media use in hospitality industry
(Routledge Journals, Taylor & Francis Ltd, 2020)
The present study assessed the social media use behavior of luxury hospitality facilities and offers suggestions to improve organic post effectiveness. All five-star tourism facilities operating in Turkey were incorporated ...
A comparative study on attitudes towards SMS advertising and mobile application advertising
(Inderscience Enterprises Ltd, 2017)
The objective of the present study is to determine the major factors influencing consumers' attitudes towards two major types of mobile marketing activities: SMS advertising and mobile application advertising. It also ...
Role of personalization in shaping attitudes towards social media ads
(Igi Global, 2018)
The present article aims to understand attitudes towards social media ads, one of the most recent and rapidly growing forms of digital advertisements. So far, little attention has been paid in developing countries to the ...
Examining social commerce intentions through the uses and gratifications theory
(IGI Global, 2019)
Changes in consumer behavior enabled by social networking technologies is leading to a transformation in e-commerce. Consumers' use of social media sites and relevant technologies for different aspects of shopping has ...
Effect of demographics on use intention of gamified systems
(IGI Global, 2018)
Gamification has become an influential term in diverse fields ranging from education to systems development and marketing. The recent intensifying emphasis is attributable to enabling technologies and successful practical ...