Innovative processes in new product and service development

Tarih

2017

Yazar

Bayık, Muhsin

Üst veri

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Künye

Bayık, M. (2017). Innovative processes in new product and service development. Global Business Strategies in Crisis: Strategic Thinking and Development içinde (215-229. ss.). Springer International Publishing Ag. https://dx.doi.org/10.1007/978-3-319-44591-5_15

Özet

There are many processes for new product and service development. The common shortcomings of these models are being linear and excluding feedback loops, lacking of customer or supplier involvement, and not being connected to market conditions before the actual rollout of the products. This chapter reviews the existing new product development processes and sheds light on two new models: (1) customer development and (2) lean startup in terms of customer feedback, market connection, and product revision.

Kaynak

Global Business Strategies in Crisis: Strategic Thinking and Development

Bağlantı

https://dx.doi.org/10.1007/978-3-319-44591-5_15
https://dx.doi.org/10.1007/978-3-319-44591-5
https://hdl.handle.net/20.500.12511/2576

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