Establishing an innovation culture and strategic entrepreneurship
Künye
Aslan, H. K. (2017). Establishing an innovation culture and strategic entrepreneurship. Global Business Strategies in Crisis: Strategic Thinking and Development içinde (169-184. ss.). Springer International Publishing Ag. https://dx.doi.org/10.1007/978-3-319-44591-5_12Özet
The purpose of this chapter is threefold: one, to focus on the concept of innovation under today's global economic realities, two, to focus on the strategic entrepreneurship literature, and finally to combine these two pieces together. The chapter concentrates on innovation management in terms of the interrelationship among the four elements of a business: product, process, marketing, and organizational qualities. This chapter provides a review and interpretation of innovation and management literatures in different fields with an eye toward combining them into the framework of strategic entrepreneurship.
Kaynak
Global Business Strategies in Crisis: Strategic Thinking and DevelopmentBağlantı
https://dx.doi.org/10.1007/978-3-319-44591-5_12https://dx.doi.org/10.1007/978-3-319-44591-5
https://hdl.handle.net/20.500.12511/2575