Yayıncı "IEOM Society" Sosyal Bilimler Meslek Yüksekokulu için listeleme
Toplam kayıt 1, listelenen: 1-1
-
The effect of brand-relationship quality on positive word-of-mouth intention
(IEOM Society, 2021)Measurement and management of consumer relationships with brands are critical issue that marketers have focused on for years. The quality of the relationship between the consumer and brand affects behavioral intention in ...