Ara
Toplam kayıt 4, listelenen: 1-4
Benlik kurgusu ve materyalizmin gösterişçi tüketim eğilimine etkisi
(Doğuş Üniversitesi, 2021)
Çalışmanın amacı, gösterişçi tüketim eğilimi üzerinde materyalizm ve benlik kurgusunun rolünü ortaya koymaktır. Araştırma kapsamında İstanbul’da yaşayan 18 yaş üstü tüketicilere çevrimiçi anket formu ile ulaşılmıştır. ...
The effect of brand-relationship quality on positive word-of-mouth intention
(IEOM Society, 2021)
Measurement and management of consumer relationships with brands are critical issue that marketers have focused on for years. The quality of the relationship between the consumer and brand affects behavioral intention in ...
Shaping the consumers' attitudes towards Halal food products in Turkey
(Emerald Group Holdings Ltd., 2021)
Purpose
The study aims to examine the consumers' attitudes toward halal food products based on tripartite model. Regarding this, the effect of halal food awareness, perceived risk and behavioral tendency on attitudes ...
Leading determiners of institutionalization in globalization era and strategic change management in educational organizations
(Springer Science and Business Media Deutschland GmbH, 2021)
The aim of this study is to determine the main reasons for institutionalism and change process in educational organizations by benefiting from the literature through a case study. In this scope, the language school of a ...