Kurum Yazarı "Akın, Mahmut Selami" İşletme Yönetimi İçin Listeleme
-
The effect of brand-relationship quality on positive word-of-mouth intention
Akın, Mahmut Selami; Doğan, Onur (IEOM Society, 2021)Measurement and management of consumer relationships with brands are critical issue that marketers have focused on for years. The quality of the relationship between the consumer and brand affects behavioral intention in ... -
Shaping the consumers' attitudes towards Halal food products in Turkey
Akın, Mahmut Selami; Okumuş, Abdullah (Emerald Group Holdings Ltd., 2021)Purpose The study aims to examine the consumers' attitudes toward halal food products based on tripartite model. Regarding this, the effect of halal food awareness, perceived risk and behavioral tendency on attitudes ...