Browsing Halkla İlişkiler ve Tanıtım by Author "Akın, Mahmut Selami"

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Creating value for patients through service encounter experiences: Evidence from Turkey

Akın, Mahmut Selami; Okumuş, Abdullah (Emerald Publishing, 2023)

Purpose The study aims to guide private healthcare organizations to create value for patients through service encounters (SE) based on the value-in-use notion. It also intends to reveal whether SE experiences differ from ...
Turkish gen Z players' in-game purchase intention: Does gender difference matter?

Akın, Mahmut Selami (Emerald Publishing, 2023)

PurposeThis study aims to illuminate Turkish gen Z players' intention to make in-game purchases based on stimulus-organism-response (SOR) model and uncover the distinctive role of gender. Design/methodology/approachSix ...