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Improving health and efficiency with strategic social media use in health organizations: A critical review of the status Quo
(IGI Global, 2021)
The emergence of social networking systems as mainstream applications and an inherent element of daily life is a phenomenon observed throughout the world as the worldwide social media users exceeds 2.7 billion. Similar to ...
Role of personalization in shaping attitudes towards social media ads
(IGI Global, 2021)
The present article aims to understand attitudes towards social media ads, one of the most recent and rapidly growing forms of digital advertisements. So far, little attention has been paid in developing countries to the ...
Examining social commerce intentions through the uses and gratifications theory
(IGI Global, 2021)
Changes in consumer behavior enabled by social networking technologies is leading to a transformation in e-commerce. Consumers' use of social media sites and relevant technologies for different aspects of shopping has ...