Ara
Toplam kayıt 35, listelenen: 11-20
Preface
(IGI Global, 2019)
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Transformation of marketing with technology: Case approach for artificial intelligence
(IGI Global, 2019)
Marketing lives as a living organism with its competitive environment and several internal conditions. Marketing functions should adapt to the world they are bound to and develop their activities by taking into account the ...
Handbook of research on strategic fit and design in business ecosystems
(IGI Global, 2019)
With advancing information technology, businesses must adapt to more efficient structures that utilize the latest in robotics and machine learning capabilities in order to create optimal human-robot cooperation. However, ...
Sharing economy and applications: Business and marketing perspective
(IGI Global, 2019)
Sharing economy has emerged as influential economic model in the last decades. A considerable literature has grown up around the sub-themes of sharing economy including business-related, system-related, and other context-related ...
Kano-based measurement of customer expectations in retail service industry using IT2 Dematel-Qualiflex
(IGI Global, 2019)
This study aims to analyze customer expectations in European retail banking industry. For this purpose, five different criteria are identified. Furthermore, IT2 FDEMATEL approach is used to weight these criteria. In addition, ...
Analysis of the customer- based efficiency at workplace for tourism industry using house of quality
(IGI Global, 2019)
The aim of the study is to evaluate the customer expectations and workplace efficiency of tourism industry in the competitive market environment. For this purpose, house of quality is applied to measure the relative ...
Positive organizational behavior and threats of new work forms
(IGI Global, 2019)
Positive psychology emphasizes on what is right in the individuals instead of what is wrong and focuses on the ways with which a happy life can be lived. Positive organizational behavior, on the other hand, is the reflection ...
Handbook of research on positive organizational behavior for improved workplace performance
(IGI Global, 2019)
Positive psychology focuses on finding the best one has to offer and repairing the worst to such a degree that one becomes a more responsible, nurturing, and altruistic citizen. However, since businesses are composed of ...
Mindfulness and mindful coaching
(IGI Global, 2019)
Effecting mental processes and shaping individual frameworks in perceiving present situation, mindfulness is a processes-oriented state of mind that can be considered as the capacity to be in the present moment in a ...
The evolution of organizational development towards a positive approach
(IGI Global, 2019)
Organizations should be able to cope with uncertainty and also adapt to technological, economic, political, and cultural changes in order to maintain their existence and to provide negative entropy. The main reason for ...