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Transformation of marketing with technology: Case approach for artificial intelligence
(IGI Global, 2019)
Marketing lives as a living organism with its competitive environment and several internal conditions. Marketing functions should adapt to the world they are bound to and develop their activities by taking into account the ...
Use of artificial intelligence in the prediction of malignant potential of gastric gastrointestinal stromal tumors
(Springer, 2022)
Background and Aims This study aimed to investigate whether AI via a deep learning algorithm using endoscopic ultrasonography (EUS) images could predict the malignant potential of gastric gastrointestinal stromal tumors ...
Secure multi-party computation-based privacy-preserving data analysis in healthcare IoT systems
(Springer Science and Business Media Deutschland GmbH, 2023)
Recently, many innovations have been experienced in healthcare by rapidly growing Internet-of-Things (IoT) technology that provides significant developments and facilities in the health sector and improves daily human life. ...
Assessing the intersection of artificial intelligence and digital advertising
(IGI Global, 2023)
The advancements in artificial intelligence are among the factors influencing the components of various topics within the marketing and advertising industry. The usability of artificial intelligence and related technologies ...
Secure future healthcare applications through federated learning approaches
(Springer Science and Business Media Deutschland GmbH, 2024)
The healthcare field is so sensitive to data privacy and security due to including medical and personal information. Almost all healthcare applications are required to increase data security and privacy, which use traditional ...
Personalization of marketing for today and the future: The role of artificial intelligence
(IGI Global, 2024)
Advances in artificial intelligence significantly impact the marketing industry as a whole, including customers, enterprises, and the market environment. The intersection of artificial intelligence with particular marketing ...
The impact of artificial intelligence application on enterprise environmental performance: evidence from microenterprises
(2024)
The progress of artificial intelligence (AI) technology is an important way to solve the problem of global sustainable development. This paper discusses how AI, as a new scientific force, affects the pollution reduction ...