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Toplam kayıt 25, listelenen: 1-10
Examination of effects of competitiveness on businesses and countries
(Springer, 2020)
“Innovations” in the changing world of competition together with the developing technology and globalizing markets have become the most important factor in the fact that businesses create difference. In the beginning, ...
Digital transformation of human resource management: Digital applications and strategic tools in HRM
(Springer, 2020)
The introduction of computers in every field of life as the ever-expanding and widespread communication technology, cause significant changes especially in business life. With the internet and technology changing our lives ...
From the first industrial revolution to industry 4.0: Changes in innovative work behaviours and effects on the global economies
(Springer, 2020)
In this study, the development of innovative business behaviour on a company basis has been examined over the years. The first industrial revolution started with the use of steam engines in England. The most important ...
BSC-based evaluation for the factors affecting the performance of wind energy companies
(Springer, 2020)
This study aims to identify the significant factors which improve the performance of wind energy companies. For this purpose, a detailed literature review is conducted, and eight different performance evaluation criteria ...
Brand coolness in a competitive environment: An empirical study on starbucks Turkey
(Springer, 2020)
Brand-consumer relationship is a major area of research for many years and many aspects of brand related concepts have been studied in different contexts. As being one of the fundamental brand phenomenons, brand personality ...
Relationship between organizational commitment and organizational silence: A study in the insurance industry
(Springer, 2020)
In the study, it was aimed to determine the effect of organizational commitment on organizational silence. In this context, the related research was conducted on 416 employees working in an insurance sector company in ...
Use of artificial intelligence as business strategy in recruitment process and social perspective
(Springer, 2020)
The artificial intelligence (AI), which has started to show itself in every field of the changing business world, has now begun to manage the recruitment processes in the human resources departments of enterprises. With ...
Strategic mapping of eco-innovations and human factors: Business projects’ success revisited
(Springer, 2020)
The ongoing discussion on the firm’s competitiveness requires to focus on environmental improvements. Thus, the development of eco-innovation projects has been recognized as an essential response of the firms to the pressure ...
Queen bee syndrome: A modern dilemma of working women and its effects on turnover intentions
(Springer, 2020)
In modern business life, women cannot be adequately represented in business life, and in many cultures, male domination in the business environment continues without question. The negative impact of this male-dominated ...
Analysis of digital marketing strategies of deposit banks in Turkey via text mining twitter posts
(Springer, 2020)
In today’s world, marketing activities of organizations through social media have become extremely important. While earlier marketing campaigns of organizations were provided through television advertisements and posters, ...