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E-Trading decision making: An integrated digital marketing approach with theory and cases
(IGI Global, 2019)
Electronic trade has a key role for today's companies with help of technology affecting marketing environment. The emergence of the Internet has led to huge changes in both the production and strategy channels and the ...
Analysis of the customer- based efficiency at workplace for tourism industry using house of quality
(IGI Global, 2019)
The aim of the study is to evaluate the customer expectations and workplace efficiency of tourism industry in the competitive market environment. For this purpose, house of quality is applied to measure the relative ...
Innovative capacity-based approach to blue ocean strategies of family firms: An IT2 fuzzy hybrid decision-making analysis for potential investors
(IOS Press, 2019)
The study aims to measure the weights of innovative capacity and rank the blue ocean strategies for the family firms under the fuzzy environment. A hybrid decision making approach is proposed by considering IT2 (interval ...
Hesitant linguistic term sets-based hybrid analysis for renewable energy investments
(Institute of Electrical and Electronics Engineers, 2019)
The aim of this study is to evaluate different renewable energy investments alternatives. Within this framework, six different criteria are chosen to represent financial and non-financial dimensions. Additionally, five ...