Ara
Toplam kayıt 3, listelenen: 1-3
Brand coolness in a competitive environment: An empirical study on starbucks Turkey
(Springer, 2020)
Brand-consumer relationship is a major area of research for many years and many aspects of brand related concepts have been studied in different contexts. As being one of the fundamental brand phenomenons, brand personality ...
Risky financial assets in financial integration and the impacts of derivatives on banking returns
(World Scientific Publishing Co., 2020)
...
Natural language processing for global and local business
(IGI Global, 2020)
The concept of natural language processing has become one of the preferred methods to better understand consumers, especially in recent years when digital technologies and research methods have developed exponentially. It ...