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Toplam kayıt 16, listelenen: 1-10
Data mining-based evaluating the customer satisfaction for the mobile applications: An analysis on Turkish banking sector by using IT2 fuzzy dematel
(IGI Global, 2019)
The aim of this study is to evaluate the customer satisfaction for mobile applications in the Turkish banking industry. For this purpose, the last 500 customer comments of 24 different Turkish deposit banks' mobile ...
E-Trading decision making: An integrated digital marketing approach with theory and cases
(IGI Global, 2019)
Electronic trade has a key role for today's companies with help of technology affecting marketing environment. The emergence of the Internet has led to huge changes in both the production and strategy channels and the ...
Transformation of marketing with technology: Case approach for artificial intelligence
(IGI Global, 2019)
Marketing lives as a living organism with its competitive environment and several internal conditions. Marketing functions should adapt to the world they are bound to and develop their activities by taking into account the ...
Brand coolness in a competitive environment: An empirical study on starbucks Turkey
(Springer, 2020)
Brand-consumer relationship is a major area of research for many years and many aspects of brand related concepts have been studied in different contexts. As being one of the fundamental brand phenomenons, brand personality ...
The effects of strategic design on business operations
(Springer, 2018)
Organizations are structures that are constantly progressing, interacting with their external environment. During these interactions a lot of decision-making and selection processes take place. Some of the decision-making ...
Sharing economy and applications: Business and marketing perspective
(IGI Global, 2019)
Sharing economy has emerged as influential economic model in the last decades. A considerable literature has grown up around the sub-themes of sharing economy including business-related, system-related, and other context-related ...
Kano-based measurement of customer expectations in retail service industry using IT2 Dematel-Qualiflex
(IGI Global, 2019)
This study aims to analyze customer expectations in European retail banking industry. For this purpose, five different criteria are identified. Furthermore, IT2 FDEMATEL approach is used to weight these criteria. In addition, ...
Multidisciplinary approaches to ethics in the digital era
(IGI Global, 2021)
The digital era has redefined our understanding of ethics as a multi-disciplinary phenomenon. The newness of the internet means it is still highly unregulated, which allows for rampant problems encountered by countless ...
Risky financial assets in financial integration and the impacts of derivatives on banking returns
(World Scientific Publishing Co., 2020)
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Understanding e-WOM evolution in social media with network analysis
(IGI Global, 2021)
Today's consumer is in constant interaction with the environment thanks to social media and technology. Consumers who communicate more with each other have pushed businesses to take action on this issue. In this study, ...